Area of work
Market and customer choice
Planning work
Compare options and identify what needs testing
Client responsibility
Decide the priority market and customer
MARKET ENTRY / CHINESE BUSINESSES
Enter the market.
Prepare to run the business.
For Chinese businesses entering or growing in the United States, we help plan the customer approach, sales channels and daily operations. We can work with you in English and Mandarin throughout the engagement.
Begin an inquiryWhat needs to be ready before you enter?
Customers, channels and day-to-day requirements may differ from the home market. We help identify those differences and turn them into an entry or expansion plan.
ILLUSTRATIVE FORMAT · NOT CLIENT WORK
An entry plan needs owners.
Set out who plans, who decides and who carries out the work. The example covers business planning; actual responsibilities are agreed in writing.
Area of work
Positioning and localization
Planning work
Clarify the offer for the intended buyer
Client responsibility
Provide product knowledge and approve messaging
Area of work
Channel planning
Planning work
Compare routes and operating requirements
Client responsibility
Choose, negotiate and contract
Area of work
Operating readiness
Planning work
Map roles, tasks and review points
Client responsibility
Assign people and run the operation
THE WORK AND DELIVERABLES
A plan for customers, channels and operations.
Review the starting point
Identify the target customer, what the offer needs to prove and what is still missing.
Market-readiness review and open questions
Plan how to reach customers
Adapt messages to the intended buyers and compare channel options.
Local messaging and channel plan
Prepare the operating plan
Define responsibilities, launch tasks, workflows and questions that need outside professional advice.
Entry plan with responsibilities and next steps
We agree the specific work and deliverables before the project begins.
WHERE TO START
Begin with the intended customer and market.
Describe the offer, where you are considering entering and what is already in place. Country coverage and the work required are agreed before an engagement.
Begin an inquiryILLUSTRATIVE SCENARIO · NOT A CLIENT CASE
A Chinese brand is considering its first U.S. customer group. The plan can bring together positioning, channel tests and operating needs, while identifying questions that require separate professional advice.
LET’S TALK
What would you like
to work on?
Tell us what you want to achieve, what is getting in the way and why it matters now.
Begin an inquiry We review each inquiry to understand the need and whether we can help.